Porsche, through its local dealer Ennakl Automobiles, wanted to mark the arrival of the Taycan, its first 100% electric sports car, on the Tunisian market. The challenge was to deliver a powerful brand experience, combining prestige, innovation, and technology, while positioning Porsche as a credible player in Tunisia's electric mobility space.

Specific Objectives:

• Generate national media buzz around the launch

• Offer guests an immersive experience in the Porsche universe and the Taycan promise

• Reinforce Ennakl / Porsche's premium and technology-driven image in Tunisia

• Create opportunities for test drives and qualified contacts for the dealership

To achieve these objectives, the agency designed an event experience that embodied the brand's core values: performance, design, avant-garde, and luxury.

Key Elements:

• Carefully staged reveal in an exclusive venue

• Immersive journey: welcome, speeches, entertainment, vehicle reveal

• High-value visual content and lighting design

• Close coordination with Porsche/Ennakl on technical content

Event Management:

• End-to-end event management

• VIP hospitality and security

• Professional catering and staging

• Sound & lighting, logistics

Guest Welcome & Reception

Guests were greeted in a prestigious setting with a personalized welcome, lounge area, and light entertainment.

Speeches & Introduction

Ennakl's CEO introduced Porsche's vision for electric mobility in Tunisia and presented the arrival of the Taycan.

Vehicle Reveal

Dramatic unveiling of the Taycan with lighting effects and music — the emotional highlight of the evening.

Technical Presentation

Detailed overview of the Taycan's performance, technology, and features (power, range, charging, design).

Engagement & Interaction

Guests explored the vehicle, engaged with experts, and discovered its innovative features.

Media & Content Capture

Professional photo and video opportunities, with strong media and influencer presence.

Closing Cocktail & Networking

A convivial moment for conversations, networking, and relationship-building.

Media Coverage

Widespread national coverage in automotive and general media (articles, features).

Brand Positioning

Porsche/Ennakl strengthened its credibility in the premium electric segment.

Memorable Experience

Guests left with a strong emotional and technological impression of the Taycan.

Business Impact

New prospects and client opportunities generated for the dealership.